Ausschreibung

Lufthansa Cooperation 2026

Beschreibung

The German National Tourist Office (GNTO) New York invites proposals for the development and implementation of a social-first, creator-led marketing campaign in the United States, scheduled to launch in fall 2026. The selected partner shall develop an overarching campaign concept and creative strategy that combines the following elements: - Germany’s culinary diversity and regional identity - Authentic and culturally relevant travel experiences - Premium travel storytelling - Lufthansa’s new Premium On-Board Experience as an integrated campaign component The concept must be developed in a way that is suitable for social media distribution and should demonstrate how Lufthansa can be incorporated in a natural, editorially credible, and value-adding manner. Proposals may be based on original creator-led concepts, branded content, editorial storytelling, or existing host-led, episodic, or format-driven video concepts, provided that the integration is authentic, strategically relevant, and aligned with the campaign objectives.

Angaben aus der Bekanntmachung

Auftraggeber

Deutsche Zentrale für Tourismus e.V.

Ort

Frankfurt am Main

CPV

79340000 — Werbe- und Marketingdienstleistungen

Verfahrensart

Sonstiges einstufiges Verfahren

Veröffentlicht

02.06.2026

Teilnahmefrist

18.06.2026, 16:00

Kennung

34a79908-d66b-4f47-8784-416c6a61219a

Quelle

oeffentlichevergabe.de (Bund)

Lose

• Los 0 — Lufthansa Cooperation 2026

Änderungen der Bekanntmachung

• Verfahrensart: de-neg-w-call → oth-single 25.09.2026, 06:39
• Teilnahmefrist: keine Angabe → 18.06.2026, 16:00 25.09.2026, 06:39

Zum Vergabeportal

• Original-Bekanntmachung
• Vergabeunterlagen

Verbindlich sind allein die Angaben auf dem Vergabeportal. Stand dieser Seite: 25.09.2026, 06:39.