Ausschreibung

Autumn Campaign 2026

Beschreibung

As part of the 2026 fall campaign, an AI-generated hero video on the theme of “Fall Vacations with the Family in Germany” will be developed and used as a central cam paign element. The video showcases Germany as a diverse and family-friendly desti nation for active cultural, nature, and leisure experiences, while incorporating content from the DZT and German partners. In addition, channel-specific video and image as sets, as well as partner-related spin-offs, are produced. These are distributed across various channels, such as Meta (Facebook and Instagram), out-of-home (OOH) adver tising, and banner ads, to achieve broad reach and awareness among the target audi ence of Danish families with children. Services: - Creative concept and storyline development for hero video and spin-offs - Production of video assets (hero + cut-downs + AI-generated variants) - Integration of partner content (visual and/or narrative) - Post-production including format adaptations for different channels - Media distribution on Meta (paid social), banner advertising and OOH - Campaign management and optimization - Performance evaluation and reporting Please see detailed description in the Bid Form.

Angaben aus der Bekanntmachung

Auftraggeber

Deutsche Zentrale für Tourismus e.V.

Ort

Frankfurt am Main

CPV

79340000 — Werbe- und Marketingdienstleistungen

Verfahrensart

Sonstiges einstufiges Verfahren

Veröffentlicht

22.06.2026

Teilnahmefrist

07.07.2026, 12:00

Kennung

9e8e95f4-e482-42fb-b024-ada09c7a32a0

Quelle

oeffentlichevergabe.de (Bund)

Lose

• Los 0 — Autumn Campaign 2026

Änderungen der Bekanntmachung

• Verfahrensart: de-neg-w-call → oth-single 25.09.2026, 06:42
• Teilnahmefrist: keine Angabe → 07.07.2026, 12:00 25.09.2026, 06:42

Zum Vergabeportal

• Original-Bekanntmachung
• Vergabeunterlagen

Verbindlich sind allein die Angaben auf dem Vergabeportal. Stand dieser Seite: 25.09.2026, 06:42.